An old classic for a new era: The FJ Company.
Representing an icon is never easy because it must keep up with the brand positioning. In our case we have combined values such as quality and attention to detail which represent the FJ model from a modern and contemporary angle.
Typography wise we integrated details of force and power, creating a hierarchical structure on behalf of the brand.
We then focusing a symbol representing the product developing a linear and minimalist front for FJ model by adding in his side one wing-like doors that serve to carry our symbol to a superlative new dimension that goes beyond fashion and trends. By achieving this we raised our iconic symbol and creating a reminiscent brand.
The whole brand is compact and neatly structured for each level of brand impact, a brand created to dream and make dream the fans of this great product.
Work: Branding, Graphic Design