Base One

  • BaseOne Sports specialize in helping baseball players take their game to the next level through a holistic training approach focusing on physical and mental performance. With the latest technologies and expert coaches, Base one provide players and teams with the tools they need to succeed on and off the field.

    Coach Smaily Borges is a former professional baseball player and coach in the Chicago Cubs system. For the last several years Smaily has been coaching players as young as five to professional. Coach Smaily and his team make every player better inside and out and his programs and methods have been sought out locally, nationally, and internationally.

    Client: BaseOne
    Agency: Panamera Consulting in partnership with Chance Design
    Sevices: Branding, Graphic Design, Art Direction, Brand Strategy, Motion Graphics

Mission —

Base One mission is to provide a best-in-class youth sports training experience guided by a modern philosophy focused on developing complete athletes and built on high-quality coaching, facilities, and training tools.

Impact —

Base One impact on the world is to help build tomorrow’s generation of athletes and leaders by providing a positive growth environment focused on physical and mental fitness, developing tools and strategies for overcoming challenges and building self-confidence.

Brand Tone of Voice

  • They know how to help people along their fitness journey and our methodology is proven and science-based. Their communication is direct and projects confidence.

  • Their clients look to them for inspiration and guidance in meeting their fitness goals. They take every opportunity to motivate them to be successful.

  • The tone is imbued with energy, expressing an active, fun, and friendly voice.