MdR Fragrance
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MdR is much more than a product, it's a lifestyle.
The brand evokes a sense of family lineage. An ancient monogram forged in iron. Traditional and old-fashioned. Clean and pure. Luxurious and elegant. Refined and unique.Timeless.
Client: R. Clarke
Services: Branding, Graphic Design, Art Direction, Copywriting, Brand Strategy, Motion Graphics
The Symbol —
MdR exists to awaken the senses and inspire experiences through emotions.
MdR is much more than a product, is a lifestyle.
The brand evokes a sense of family lineage. An ancient monogram forged in iron.
Traditional and old-fashioned. Clean and pure. Luxurious and elegant.
Refined and unique.
Timeless.
The Gates —
The Gate as the threshold between two worlds. The real and the surreal.
The everyday agendas and the freedom of imagination. The empiric and the oniric.
The functional adult and the curiosity of the child. The Gate as the invitation to jump towards the unknown. An invitation to discover. An entrance. A direction.
An Art Direction.
Art Direction —
René François Ghislain Magritte was a Belgian surrealist artist, who became well-known for creating a number of witty and thought-provoking images. His work is known for challenging observers’ preconditioned perceptions of reality. His imagery has influenced pop art, minimalist art, and conceptual art. René Magritte inspires us to interact with our inner world in an artistic, fun, elegant, and surreal way.
Where do the gates of the MdR take us?
