Murillo —
Medicina Estética

  • Murillo was in need of a comprehensive brand transformation. To achieve this, we executed a complete rebranding initiative anchored in the concepts of transformation, health, and liberation. Within the Murillo brand, multiple concepts coexist, aiming to find harmony in order to tell a unique and distinctive story:

    The humanity of a surname.
    The precision of medical expertise
    The meticulousness of aesthetic pursuit.

    Client: Clínica Murillo
    Services: Branding, Art Direction, Graphic Design, Brand Strategy, Motion Graphics

About the Branding and the Art Direction

The branding and art direction exude elegance, precision, and minimalism. Inspiration takes flight on the wings of butterflies. It embodies beauty, freedom, openness, and transformation. It's an 'M' that symbolizes inclusivity and embraces all.