RGK Wheelchairs

Every RGK chair is built to suit the unique requirements & individuality of its rider. The highest quality materials are used to offer the lightest wheelchairs on the market.

Chance team was tasked with elevating RGK branding to a new level, in line with the high standards of their quality products. To meet this challenge, the team embarked on a comprehensive rebranding effort that addressed the following strategic points:

​​​​​Sobriety, elegance, and minimalism: the new branding image embodies a sense of understated sophistication, showcasing the commitment to quality and refinement. The simplicity of the design reflects RGK dedication to providing wheelchair solutions that are both functional and beautiful.

Black and white color scheme with neon accents: classic black and white color palette creates a timeless and elegant look, while the addition of neon accents injects modern energy and excitement into the brand. This combination of classic and contemporary elements reflects innovation and evolution.

Solid and dynamic typography system: the new typography system is bold and eye-catching, conveying strength and confidence. The dynamic nature of our typography system adds a sense of movement and vitality.

Consistent layout and design across all communication channels: the new layout and design system ensures that the messages are presented consistently across all communication channels.

Product photography in industrial and urban contexts, highlights their durability and strength.

Client: RGK / Sunrise Medical
Services: Editorial Design, Graphic Design​​​​​​​, 3D Rendering