Takeshi Thai

A long time ago, in the region of Phang Nga, there lived a giant named Phaya Nak, known for his great strength and fierce temper. One day, some fishermen found an enormous pearl in his territory, which enraged the giant. In his fury, Phaya Nak struck the sea with such force that huge rock fragments rose, forming the towering rock formations called karsts that now adorn Phang Nga Bay. This legend serves as a reminder of the importance of respecting nature and the powerful forces that dwell within it.

Takeshi Tai is inspired by nature's earthly and symbolic power—the mountain, the giant, the rock—as symbols of transcendence, mysticism, and excellence.

The Store

Located in the heart of Palermo Soho in Buenos Aires, Takeshi Thai offers shirts from 100% cotton, imported directly from Thailand.

Client: Takeshi Thai
Agency: Chance Design
Services: Branding, Packaging, Art Direction, Brand Concept, Copywriting